총체적마케팅경영모델(GAMMA)의 창시자인 LUDWIG KAPFER 의 영문판 저서.
GAMMA는 Ganzheitliche Marketing-Managementmedell의 약자이다.
현재 협동조합 한국감마센터에서 총체적마케팅경영 교육 및 컨설팅, 연구, 출판을 하고 있다.
Content Preface Introduction
Part 1 : The six factors leading to success Consciousness and Enthusiasm Formation and Competence Thoroughness and Capacity for Development Vitality Usefulness Wisdom
Part 2 : The GAMMA - MODEL Integral Marketing Management We live in a complex world The Gamma Model Our Vision Future Needs of our Clients Societal Developments Our Market Our Reason for Existence Our Products Communication with the Public Internal Marketing Team Work Communication within the Team Leadership Principles Our Appearance Factors that influece the Development of Organizations Deadly Sins in Marketing Thank you Books for further reading.
총체적마케팅경영모델(GAMMA)의 창시자인 LUDWIG KAPFER 의 영문판 저서.
GAMMA는 Ganzheitliche Marketing-Managementmedell의 약자이다.
현재 협동조합 한국감마센터에서 총체적마케팅경영 교육 및 컨설팅, 연구, 출판을 하고 있다.
Content Preface Introduction
Part 1 : The six factors leading to success Consciousness and Enthusiasm Formation and Competence Thoroughness and Capacity for Development Vitality Usefulness Wisdom
Part 2 : The GAMMA - MODEL Integral Marketing Management We live in a complex world The Gamma Model Our Vision Future Needs of our Clients Societal Developments Our Market Our Reason for Existence Our Products Communication with the Public Internal Marketing Team Work Communication within the Team Leadership Principles Our Appearance Factors that influece the Development of Organizations Deadly Sins in Marketing Thank you Books for further reading.